Hi, I’m Veronica Falcone

Veronica Falcone – Founder

The Radici project was born as a continuation of the work of promoting small local wineries that I started in Italy as a food and wine journalist.

After moving to Ireland in November 2021 I started thinking about how to adapt this “Mission” of promoting Italian Wine to this new (for me) country: this is how Radici was born and how it became a communication and events company to promote Italian wines in Ireland, both those already present in the Irish market and companies that are not yet present but would like to be distributed in Ireland

Although it has been for several years that this project was in my mind, only in recent months has it reached its final form, with clearly defined goals. 

When talking about Italy it is necessary to think about a series of micro territories that produce dozens of food and wine products unknown or little known abroad: Communicating these treasures and making them known to more and more people is the main objective of Radici.

Radici deals with promoting wines produced in less known Italy and Italian indigenous varieties both with the creation of thematic content online, where it is present with website and blog and on the main social channels (instagram and Facebook) both offline, with the organisation of Consumer and Trade Events, formats developed specifically to connect Italian wineries and figures in the wine industry in Ireland such as Buyers, Importers, Restaurateurs and Food and Wine Press. 

Thanks to events aimed at Consumers, the product will be presented to as many people as possible, which will then be translated into buyers. Thanks to Trade Events, Business Dinner will be presented in a new way, making the protagonists of a Business Meeting the conviviality and tradition of the Italian Table, expressing the best Italian wine culture and the characteristics of the products presented during the evening with an accurate and targeted to sale storytelling.

The purchase of the product by both the Consumers and the Trade is therefore the final objective of the organization of these events. It is specified that the role of Radici is exclusively to organize the events in question, acting as a link between Italian companies, consumers, buyers and Irish importers; but also to advertise Italian companies through social channels and the Blog. The sales that will be consequence of the events will be managed independently by the company, as well as any agreements with Buyers and Importers.